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About
History
Our passion for bass fishing started over 40 years ago, driven by a love for creating and modifying lures to catch bigger fish. In 2006, we set out to design a bait that truly mimics live baitfish. After years of testing, we developed a swimbait we believe is the best on the market.
Mission Statement
We put anglers first, creating high-quality baits that are functional, reliable, and affordable. Each bait is hand-crafted in small batches in the USA using top-grade materials. Every design is hand-tested before release to ensure exceptional performance.
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Our moto is "Quality Baits, Quality Fish, Angler Satisfaction".
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